BRANDING FOR SABAH PEARL

• Main Author: TAN, YIN YIN
• Format: Final Year Project Report
• Language: English; English
• Published: Perpustakaan Tun Abdul Rahman Ya’kub (PeTARY) 2018
• Subjects: NK Decorative arts Applied arts Decoration and ornament
• Online Access: http://ir.unimas.my/id/eprint/31230/1/BRANDING%20FOR%20SABAH%20PEARL%2024pgs.pdf; http://ir.unimas.my/id/eprint/31230/6/Tan%20Yin%20Yin.pdf; http://ir.unimas.my/id/eprint/31230/

Pearl is famous in Sabah, but does not have a strong brand can represent the identity of Sabah pearl. The main objective of the research is to create a corporate brand to represent the identity of Sabah pearl. This study is to create a brand for Sabah pearl by the using the solution of design and branding is the scope of study. Hence, to collect primary data, interview with seller and customer was conducted in two major market in Sabah, that is Filipino Market Kota Kinabalu and Sandakan Central Market. Moreover, for secondary data, case study was conducted to analyzed the visual and promotional content of a corporate brand. Collected of primary and secondary data were the guideline to create and design the brand of Sabah pearl.