Analisis Faktor Interaksi Dan Kualiti Perkhidmatan Dalam Mempengaruhi Niat Kembali Penonton Ke Teater Interaktif

• Main Author: Quziana, Binti Mohd Rozi
• Format: Final Year Project Report
• Language: English; English
• Published: Universiti Malaysia Sarawak(SARAWAK) 2018
• Subjects: NX Arts in general
• Online Access: http://ir.unimas.my/id/eprint/28936/1/ANALISIS%20FAKTOR%20INTERAKSI%20DAN%20KUALITI%28QUZIANA%2924pgs.pdf; http://ir.unimas.my/id/eprint/28936/4/Quziana%20ft.pdf; http://ir.unimas.my/id/eprint/28936/

This study aims to analyze the interaction factor and service quality in influencing the revisit intention of the audience. The study focuses on the interactive theater in Malaysia. The researcher uses quantitative methods by disributing as many as 200 sets of questionnaires to spectators who have w...