Branding and Commercialization of Heritage Products and Services Eco-system Framework

• Main Authors: Nadianatra, Musa, Dayang Hanani, Abang Ibrahim, Sabariah, Putit, Al-Khalid, Hj Othman, Johari, Abdullah, Noor Alamshah, Bolhassan
• Format: Article
• Language: English
• Published: The Mattingley Publishing Co., Inc. 2019
• Subjects: QA75 Electronic computers. Computer science; T Technology (General)
• Online Access: http://ir.unimas.my/id/eprint/28453/1/Nadianatra.pdf; http://ir.unimas.my/id/eprint/28453/; http://www.testmagzine.biz/index.php/testmagzine

Heritage product or service which is a branch of the invention or tourism package oriented has been identified as significant revenue generation in economy sector in Malaysia. The disappearance of heritage products and traditional services has become increasingly obvious in the tourism industry. Th...