Corporate Social Responsibility (CSR) Towards Education: The Application and Possibility of 3D Hologram to Enhance Cognitive Skills of Primary School Learners

• Main Authors: Loh, Ngiik Hoon, Siti Shukhaila, Shaharuddin
• Format: Article
• Language: English
• Published: UNIMAS Publisher 2019
• Subjects: LB1501 Primary Education; NX Arts in general
• Online Access: http://ir.unimas.my/id/eprint/27999/1/CORPORATE%20SOCIAL%20RESPONSIBILITY%20%28CSR%29%20TOWARDS%20EDUCATION%20-%20Copy.pdf; http://ir.unimas.my/id/eprint/27999/; http://www.ijbs.unimas.my/index.php

The integration of technology in education offers a platform and opportunity for companies to support that benefit both in academic and business communities. Generally, companies engage in corporate social responsibility (CSR) model in education sector will improve their reputation, increased exposure and goodwill locally. Apart from that, the participation of organization to support the integration of technology can enhance and supplement classroom learning to provide quality education. Digital learning technologies had been introduced for several decades with proven advantages, to motivate and engage students in their learning skills. A comprehensive analysis on the case study of three-dimensional hologram (3DH) as digital learning tools is carried out, and provides an overview possibility theory according to the uses of 3DH, to enhance cognitive skills of learning for primary school children. A meta-analysis and observation approaches are used in this study, to analyze qualitatively and summarized for the application of 3DH in teaching and learning process. Overall, this study shows that, 3DH technology has a positive potential and able to catch the children' attention in learning as well as reduce their cognitive load. This paper is valuable for integration 3DH technology in education, and the limitations are addressed as implicit recommendations for future research