Celebrities’ Idolization Affect on Generation Y Actual Consumption Behavior on Hallyu Fashion
Hallyu popular culture has been emerging since late 90’s in Asia. Hallyu refers to phenomenon of Korean popular culture that gaining immense popularity. Hallyu started with Korean TV dramas being exported to nearby countries, but the new Hallyu of recent years is being led by young K-pop singers. M...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2015
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| Online Access: | http://ir.unimas.my/id/eprint/25590/2/YAP%20YI%20HAO.pdf http://ir.unimas.my/id/eprint/25590/ |
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