Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach

Purpose – The purpose of this paper is to examine the effect of perceived quality on intention to revisit coffee concept shops among regular and irregular consumers. Specifically, the framework developed by Pine and Gilmore (2000) is adopted to look into the effect of product, service and experien...

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Bibliographic Details
Main Authors: Hiram, Ting, Wee, Ming Lau, Cheah, Jun-Hwa, Yusman, Yacob, Mumtaz Ali, Memon, Lau, Evan
Format: Article
Language:English
Published: Emerald Publishing Limited 2018
Subjects:
Online Access:http://ir.unimas.my/id/eprint/24312/1/Perceived%20quality.pdf
http://ir.unimas.my/id/eprint/24312/
https://www.emeraldinsight.com/doi/full/10.1108/BFJ-08-2017-0452
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