Kesan Penglibatan Selebriti Lelaki Dalam Iklan Produk Kecantikan
The purpose of conducting the research was to find out the impact of male and female celebrity endorser in gender-typed beauty product advertisement. Theory of Reasoned Action (TRA) model was used to understand how the celebrity endorser credibility and celebrity endorser match-up with the product...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2014
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| Online Access: | http://ir.unimas.my/id/eprint/23999/1/KESAN%20PENGLIBATAN%20SELEBRITI%2024pgs.pdf http://ir.unimas.my/id/eprint/23999/4/Poh%20Jiana.pdf http://ir.unimas.my/id/eprint/23999/ |
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