Strategi Promosi Taman Rama-Rama Entopia Di Pulau Pinang

• Main Author: Tasalini, Subramaniam
• Format: Final Year Project Report
• Language: English
• Published: Universiti Malaysia Sarawak (UNIMAS) 2017
• Subjects: NX Arts in general
• Online Access: http://ir.unimas.my/id/eprint/23958/4/Tasalini.pdf; http://ir.unimas.my/id/eprint/23958/

‘Entopia’ The Penang butterfly farm is a first education and research center in Asia. It rebranded on 26 February 2015. The area is located at Bukit Teluk Bahang Forest Park in Penang. The aim of this research is to study an effective advertising in promoting the Penang butterfly farm. In addition, researchers will examine and identify competitors to the entopia butterfly farm because they are the primary sources that can affect performance such as this traveling. At the same time, researchers are also investigating the promotion and diversification in methods of advertising communication and graphic elements that are used to attract visitors. In this study, the researchers focused on a new strategy in the advertising and promotion of this new strategy will be used in promoting the butterfly farm for a new concept that is more fun and educate knowledge about butterflies. Thus, researchers hope this study can help in the success of the promotion strategy Penang butterfly farm to achieve the goals of the organization.