Strategi Mempromosikan Lomografi Malaysia

• Main Author: Alif Amirulkhairi, Bin Mohd Adzran
• Format: Final Year Project Report
• Language: English
• Published: Universiti Malaysia Sarawak (UNIMAS) 2017
• Subjects: NX Arts in general
• Online Access: http://ir.unimas.my/id/eprint/23952/3/Alif%20Amirulkhairi%20Bin%20Mohd%20Adzran%20ft.pdf; http://ir.unimas.my/id/eprint/23952/

Lomography is a part of analog photography using a special camera that is lomo camera. This study aims to introduce the product, the nature of the product's features and benefits. The promotion strategy is based on today's youth style with the slogan My Lomo, My Personality. Various advertising media are used such as print media, electronic, external, transit and others. Therefore, Malaysian Lomography has its own distinctive and unique distinctions. Hence this research aims to promote lomography to the public, especially the younger generation on lomo cameras. As well as achieving research objectives aimed at analyzing appropriate visuals in order to promote different lomo cameras and produce effective market strategies to reproduce lomography. This study also focuses on the strategy of promoting the lomography community and its approach focuses on visualization aspects through photography.