Destination Branding Of Kuching Golden Triangle
Every tourism destination is seek to attract more tourist due to the increasing competitiveness of tourist markets. Destination branding is not yet fully used in the tourism sector of Kuching despite of it advantage. This study aims to investigate the branding perspective for the case of Kuching Go...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/23372/1/DESTINATION%20BRANDING%20OF%20KUCHING%2024pgs.pdf http://ir.unimas.my/id/eprint/23372/4/DESTINATION%20BRANDING%20OF%20KUCHING%20FT.pdf http://ir.unimas.my/id/eprint/23372/ |
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| Summary: | Every tourism destination is seek to attract more tourist due to the increasing competitiveness of tourist markets. Destination branding is not yet fully used in the
tourism sector of Kuching despite of it advantage. This study aims to investigate the branding perspective for the case of Kuching Golden Triangle based on a model of
tourist destination branding as branding constructs. |
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