Language and business strategies in small and big family business in a high power distance society
Most research on family business conglomerates have been conducted from a business perspective but language is a factor that cannot be ignored in an ethnically-diverse society. Existing research on language use in businesses have focused on the roles of standard languages but neglected ethnic langua...
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Main Authors: | , |
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Format: | Proceeding |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/22099/1/ACMSS2013_Ting_Lau_paper.doc http://ir.unimas.my/id/eprint/22099/ |
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