Language and business strategies in small and big family business in a high power distance society

Most research on family business conglomerates have been conducted from a business perspective but language is a factor that cannot be ignored in an ethnically-diverse society. Existing research on language use in businesses have focused on the roles of standard languages but neglected ethnic langua...

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Bibliographic Details
Main Authors: Ting, Su Hie, Lau, Evan
Format: Proceeding
Language:English
Published: 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/22099/1/ACMSS2013_Ting_Lau_paper.doc
http://ir.unimas.my/id/eprint/22099/
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