Validate theme park outdoor event risk management factors using correlations and content analysis

• Main Authors: Lee Abdullah, Qistina Donna, Dee Nien, Jon
• Format: Conference or Workshop Item
• Language: English
• Published: Universiti Malaysia Terengganu 2017
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/19222/1/BOOK%20OF%20ABSTRACT.pdf; http://ir.unimas.my/id/eprint/19222/

Theme park is a recreational place that aimed to create experience of fun to its participants. According to John & Gyimóthy (2002), theme parks provide exciting experience towards emotional content instead of being viewed as commercial service offerings which is the utility of tourism service p...