Marketing Chinese-Malaysian film
This research project assesses the possible reasons behind the recent box office success of locally-produced Chinese-language films in the Malaysian market, analyzing the marketing strategies of these productions. These films terget particular subject matter and genres while employing specific meth...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2013
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| Online Access: | http://ir.unimas.my/id/eprint/18718/1/Marketing%20Chinese-Malaysian%20film%20-%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/18718/7/Yew%20Keh%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/18718/ |
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