Determinants on the choice of telecommunication providers among undergraduates of public universities
The mobile phone is rapidly growing in essentiality in the era of the information technology industry, especially among undergraduates albeit the rising number of competing service providers for mobile phones. A new niche market for this mobile gadget would very soon become overcrowded, thus compell...
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| Main Authors: | , , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/18062/7/Determinants%20on%20the%20choice%20of%20telecommunication%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/18062/ https://www.researchgate.net/publication/261959648 |
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