Customer Retention Model – A Case Study of a Branded Passenger Car

• Main Authors: Soon, Wong Lai, de Run, Ernest Cyril, Hong, Ngerng Miang
• Format: E-Article
• Language: English
• Published: Universiti Malaysia Sarawak 2013
• Subjects: A11 Universiti Malaysia Sarawak > Periodicals > Journal.; AC Collections. Series. Collected works; H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/180/1/Customer_Retention_Model%E2%80%93A_abstract.pdf; http://ir.unimas.my/id/eprint/180/

Current automobile players are facing steep competition but no empirical study on antecedents of customers’ repurchase intention of a branded passenger car has been done. A conceptual framework that integrates three previous frameworks has been developed to understand current car owner repurchase in...