Network Relationships for Firm’s Value-Added Strategies: A Case Study of Sarawak Convention Bureau (SCB)
The fragmented nature of the convention industry requires a substantial degree of networking and collaboration among the multifaceted network relationships in destination marketing. Forming specific societal structures and processes within the delegates and convention-related businesses, the evoluti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Billion Brains
2012
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/17034/1/Network%20Relationships%20for%20Firm%27s%20Value-Added%20strategies%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/17034/ https://www.researchgate.net/publication/267556269 |
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