Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak

• Main Authors: Chee, Hua Chin, Su-Zhuang, Susan Thian, Lo, May-Chiun
• Format: E-Article
• Language: English
• Published: Emerald Publishing Limited 2017
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/16677/1/Community%E2%80%99s%20experiential%20knowledge%20on%20the%20development%20of%20rural%20tourism%20competitive%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/16677/; http://www.emeraldinsight.com/doi/abs/10.1108/TR-12-2016-0056; https://doi.org/10.1108/TR-12-2016-0056

Purpose - Rural tourism has emerged as one of the potential economic contributors to the country’s economic growth. To this extent, tourism stakeholders are aware of the rural tourism destination competitiveness where the development should be aligned with the objectives in order to achieve desti...