Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
Purpose – This article aims to explore attitudinal and behavioural differences between target and non‐target groups of ethnic advertisements. It seeks to expand the existing body of knowledge by investigating these differences from the perspective of young consumers in an Eastern context. This help...
Saved in:
Main Authors: | , |
---|---|
格式: | Article |
語言: | English |
出版: |
Emerald Group Publishing Limited
2010
|
主題: | |
在線閱讀: | http://ir.unimas.my/id/eprint/1609/1/Ethnic%20advertising.pdf http://ir.unimas.my/id/eprint/1609/ http://www.emeraldinsight.com/doi/full/10.1108/17473611011074269 http://dx.doi.org/10.1108/17473611011074269 |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|