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Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research

This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Pe...

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Main Author: Ronald, ak Ripid.
Format: Thesis
Language:English
Published: 2002
Subjects:
HD28 Management. Industrial Management
Online Access:http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf
http://ir.unimas.my/id/eprint/16086/
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spelling my.unimas.ir.160862023-07-05T04:01:20Z http://ir.unimas.my/id/eprint/16086/ Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research Ronald, ak Ripid. HD28 Management. Industrial Management This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Peladang Fishmart), and to find out the reasons for the incurrence of loses. 2002 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf Ronald, ak Ripid. (2002) Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Ronald, ak Ripid.
Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
description This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Peladang Fishmart), and to find out the reasons for the incurrence of loses.
format Thesis
author Ronald, ak Ripid.
author_facet Ronald, ak Ripid.
author_sort Ronald, ak Ripid.
title Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_short Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_full Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_fullStr Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_full_unstemmed Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_sort developing marketing strategy for the fish industry batang ai, lubok antu, bahagian sri aman throught action-research
publishDate 2002
url http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf
http://ir.unimas.my/id/eprint/16086/
_version_ 1772816249484476416
score 13.18916

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