Rural tourism quality of services: fundamental contributive factors from tourists’ perceptions

• Main Authors: Chin, Chee-Hua, Lo, May Chiun
• Format: Article
• Language: English
• Published: Routledge 2017
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/14958/1/Rural%20tourism%20quality.pdf; http://ir.unimas.my/id/eprint/14958/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85008319066&doi=10.1080%2f10941665.2016.1276465&partnerID=40&md5=750d45b27ba98013966f98c7981d4fef

Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with...