Conventions of Malaysian Grocery Store Service Encounters

The study aims to describe the conventions of the Malaysian model of service encounters and contrast them to the model proposed by Halliday/Hasan (1985) by focusing on interactions between Chinese service providers and customers from different ethnic groups in a grocery store. A total of 120 service...

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Bibliographic Details
Main Authors: Soong, Gze Peng, Ting, Su Hie
Format: Article
Language:English
Published: Hermes (Denmark) 2015
Subjects:
Online Access:http://ir.unimas.my/id/eprint/14285/1/Conventions%20of%20Malaysian%20Grocery%20Store%20Service%20Encounters%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/14285/
https://www.researchgate.net/publication/294140119_Conventions_of_Malaysian_Grocery_Store_Service_Encounters
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