Food neophobia and ethnic food consumption intention An extension of the theory of planned behaviour

• Main Authors: Hiram, Ting, Ernest Cyril, de Run, Cheah, Jun-Hwa, Chuah, Francis
• 格式: Article
• 语言: English
• 出版: Emerald Group Publishing Limited 2016
• 主题: H Social Sciences (General); HB Economic Theory
• 在线阅读: http://ir.unimas.my/id/eprint/14261/1/Hiram%20Ting.pdf; http://ir.unimas.my/id/eprint/14261/; http://www.emeraldinsight.com/0007-070X.htm

Purpose – The purpose of this paper is to serve as groundwork to investigate the determinants of ethnic food consumption intention in the context of developing markets. Using the theory of planned behaviour as the underlying basis, it is aimed to explain the effect of attitude, subjective norm and p...