Food neophobia and ethnic food consumption intention An extension of the theory of planned behaviour

Purpose – The purpose of this paper is to serve as groundwork to investigate the determinants of ethnic food consumption intention in the context of developing markets. Using the theory of planned behaviour as the underlying basis, it is aimed to explain the effect of attitude, subjective norm and p...

詳細記述

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書誌詳細
主要な著者: Hiram, Ting, Ernest Cyril, de Run, Cheah, Jun-Hwa, Chuah, Francis
フォーマット: 論文
言語:English
出版事項: Emerald Group Publishing Limited 2016
主題:
オンライン・アクセス:http://ir.unimas.my/id/eprint/14261/1/Hiram%20Ting.pdf
http://ir.unimas.my/id/eprint/14261/
http://www.emeraldinsight.com/0007-070X.htm
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