How university students dispose smartphones and why? Understanding disposition decisions in developing markets
Although consumer behaviour is largely described as a process of acquisition, consumption and disposition, little has been done on disposition decisions, especially in the context of service market in emerging economies. The present study serves as groundwork to determine the factors that influence...
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| Main Authors: | , , , , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/14150/1/7th%20International%20Research.pdf http://ir.unimas.my/id/eprint/14150/ |
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