Proceedings of CITA'05 : Fourth international conference on information technology in Asia 2005

• Main Authors: Yoe , Alvin W., Kulathuramaiyer, Narayanan, Wang , Yin Chai, Tan, Chong Eng
• Format: Conference or Workshop Item
• Language: English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2005
• Subjects: T Technology (General)
• Online Access: http://ir.unimas.my/id/eprint/1329/1/proceedings%2Bof%2Bcita05%2Bfourth%2Binternational%2Bconference%2Bon%2Binformation%2Btechnology%2Bin%2Basia%2B2005.pdf; http://ir.unimas.my/id/eprint/1329/

The issue of online profiling and privacy has received growing attention from academics and practitioners. The unprecedented race among e-businesses to provide personalised contents has placed distrust in consumers at an alarming rate. This study combines and applies well established constructs deve...