Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia: the moderating effects of market turbulence
This study aims to investigate the relationship between market orientation and innovativeness, and the moderating effects of market turbulence in the context of Malaysian SMEs. Market orientation comprises three dimensional constructs, the customer orientation, competitor orientation, and interf...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Inderscience Enterprises Ltd.
2016
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| 主題: | |
| オンライン･アクセス: | http://ir.unimas.my/id/eprint/12325/1/Shiaw.pdf http://ir.unimas.my/id/eprint/12325/ |
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