Kajian terhadap motif pelajar perempuan dalam penggunaan facebook dan ketagihan facebook

• Main Author: Sharifah Nazatul Faziera, binti Syed Putra
• Format: Final Year Project Report
• Language: English; English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2015
• Subjects: L Education (General)
• Online Access: http://ir.unimas.my/id/eprint/12282/1/Kajian%20terhadap%20motif%20pelajar%20perempuan%20dalam%20penggunaan%20facebook%20dan%20ketagihan%20facebook%20%2824%20pages%29.pdf; http://ir.unimas.my/id/eprint/12282/8/SHARlFAH%20NAZA%20TUL%20FAZIERA%20BINTI%20SYED%20PUTRA%20%28fulltext%29.pdf; http://ir.unimas.my/id/eprint/12282/

Facebook is the most popular social networking site among Malaysian as well as throughout the world. Facebook has now become a daily basic need especially among university students as it is a convenient medium to deliver information and socialize when online. Nevertheless, frequent use of Facebook may lead to Facebook addiction. The phenomenon of Facebook addiction in Malaysia is rising among university students, particularly female students. Hence, the objective of this study was to investigate the relationship between the motives of Facebook usage and Facebook addiction. A total of300 female students from University in Sarawak participated as the respondents in this study. Findings showed that there were significant relationships between four out of five motives; to pass time, companionship, entertainment and communication with Facebook addiction. Meanwhile, regression analysis showed that the dominant motives that lead to Facebook addiction were entertainment and to pass time.