Comparison of product visualizations on consumer learning in e-commerce

• Main Author: Lau, Chiew Hoon
• Format: Final Year Project Report
• Language: English; English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2015
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/12145/1/Comparison%20of%20product%20visualizations%20on%20consumer%20learning%20in%20e-commerce%20%2824pgs%29.pdf; http://ir.unimas.my/id/eprint/12145/8/Lau%20Chiew%20Hoon%20ft.pdf; http://ir.unimas.my/id/eprint/12145/

E-commerce has become increasingly popular in this era of globalization due to its convenience to both vendors and buyers conducting their business and purchase through the internet. The first thing consumers need to do when engaging with an e-commerce website is to learn about the particular produc...