Women's buying behaviour towards organic food

• Main Author: Yeo, Sing Ee
• Format: Thesis
• Language: English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2014
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf; http://ir.unimas.my/id/eprint/10376/

This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature has been incorporated and thus, it provides a better view and understanding on women's buying behaviour towards organic food. In addition, there is a discussion on purchase intention towards organic food with variables like attitude, subjective norm and perceived behavioural control. This paper also discusses about customer satisfaction and loyalty.