Gender related products: Comparing urban and rural views
The paper explores the difference in views between urban and rural as well as male and female regarding offensive advertising. There had been lack of study on the perception of rural consumers towards advertising. The focus product category was gender related products which consists of condom, fe...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2012
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/10366/2/Ling%20Hung%20Kiong.pdf http://ir.unimas.my/id/eprint/10366/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!