Rural tourism destination competitiveness : the moderating impact of community support

• Main Author: Chin, Chee Hua
• Format: Thesis
• Language: English
• Published: University Malaysia Sarawak, UNIMAS 2015
• Subjects: H Social Sciences (General); HT Communities. Classes. Races
• Online Access: http://ir.unimas.my/id/eprint/9420/2/Chin%20Chee%20Hua%20ft.pdf; http://ir.unimas.my/id/eprint/9420/

Tourism is one of the largest economic sectors in most of the countries, and contributes to the economic growth in Malaysia. It is also a highly competitive environment, which forces tourism players to provide better visitor services in order to stay competitive. In rural tourism, a growing niche...