A study to Chinese domestic luxury visual brand logo: From domestic to global

• Main Authors: Wang, Zheng, Louis Ringah, Kanyan, Musdi, Shanat
• Format: Article
• Language: English
• Published: FTS Scientific Publishing 2024
• Subjects: H Social Sciences (General); N Visual arts (General) For photography, see TR; T Technology (General)
• Online Access: http://ir.unimas.my/id/eprint/47162/1/Zheng%20et%20al.%20%282024%29.pdf; http://ir.unimas.my/id/eprint/47162/; https://jged.uns.ac.rs/index.php/jged; http://doi.org/10.24867/JGED-2024-4-019

The present study examines the logotypes of successful Chinese domestic luxury brands (CDLBs), Shanghai Tang and Shang Xia, in order to reveal the underlying resonance between Chinese values and aesthetics. Based on signaling theory, the research underscores the importance of incorporating Chinese c...