Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry

• Main Authors: Faiza, Akhtar, Irma Yazreen, Md Yusoff
• Format: Article
• Language: English
• Published: uman Resource Management Academic Research Society (HRMARS) 2024
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/47074/1/examining-the-impact-of-corporate-social-responsibility-towards-service-innovation-performance-with-mediating-part-of-affective-commitment-in-hotel-industry.pdf; http://ir.unimas.my/id/eprint/47074/; https://hrmars.com/index.php/IJARBSS/article/view/23073/Examining-the-Impact-of-Corporate-Social-Responsibility-towards-Service-Innovation-Performance-with-Mediating-Part-of-Affective-Commitment-in-Hotel-Industry

The study investigates the role of corporate social responsibility (CSR) in influencing service innovation performance (SIP) in the hotel industry, particularly focusing on its effect on employees' behaviours. Grounded in resource-based theory and social exchange theory, the research explores h...