Tourism Destination Images on Customer Experiences and Loyalty : A Study in East Malaysia
The main purpose of this research study was to investigate the impact of tourism destination images on customer experiences and loyalty. This study was conducted in four tourism destinations in East Malaysia which included Annah Rais Hot Spring, Bako National Park, Borneo Highlands, and Tunku Abdul...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2013
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/25581/3/Adeline%20ft.pdf http://ir.unimas.my/id/eprint/25581/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|