The influence of product packaging on students’ purchasing intention

• Main Authors: Suriani, Sukri, Wong, Yong Hong, Faziha, Abd. Malek, Tengku Mohd. Khairal, Abdullah, Syahputra, Syahputra
• Other Authors: [e-mail]
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2023
• Subjects: Packaging Colour; Packaging Material; Packaging Design; Packaging Size and Shape
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77814

Link to publisher's homepage at https://ijbt.unimap.edu.my