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SIDC Library - Marketing Information Services

Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.

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Bibliographic Details
Main Author: Jesse, Lee Han Leng
Other Authors: hllee@seccom.com.my
Format: Working Paper
Language:English
Published: PETRONAS 2010
Subjects:
Special Libraries
Information services > Marketing
SIDC Library
Securities Commission (SC)
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/7710
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id my.unimap-7710
record_format dspace
spelling my.unimap-77102010-02-25T05:09:53Z SIDC Library - Marketing Information Services Jesse, Lee Han Leng hllee@seccom.com.my Special Libraries Information services -- Marketing SIDC Library Securities Commission (SC) Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. The Securities Industry Development Centre (SIDC) is the education and training arm of the Securities Commission (SC) and the SIDC Library serves both SC staff and the securities industry. The SIDC Library is a specialised library with its resources focused on the capital market. This paper provides an insight into the promotional activities of SIDC Library services for its internal and external users. It presents a concerted marketing effort to promote the value of quality library services and resources through marketing product differentiation approaches. This is done through enhanced research activities, library orientation programmes for new users, user education efforts for clearer instructions on the use of online databases, and selective dissemination of information through networking with users. All these activities and programmes in turn provide the library with feedback on users' information needs and helped set the focus of the collection development activities and the efforts put in for selective dissemination of research information to the users. 2010-02-18T02:19:58Z 2010-02-18T02:19:58Z 2005-05-15 Working Paper p.1-10 http://hdl.handle.net/123456789/7710 en Proceedings of the Special Library Conference 2005 (SLib 2005) PETRONAS
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Special Libraries
Information services -- Marketing
SIDC Library
Securities Commission (SC)
spellingShingle Special Libraries
Information services -- Marketing
SIDC Library
Securities Commission (SC)
Jesse, Lee Han Leng
SIDC Library - Marketing Information Services
description Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.
author2 hllee@seccom.com.my
author_facet hllee@seccom.com.my
Jesse, Lee Han Leng
format Working Paper
author Jesse, Lee Han Leng
author_sort Jesse, Lee Han Leng
title SIDC Library - Marketing Information Services
title_short SIDC Library - Marketing Information Services
title_full SIDC Library - Marketing Information Services
title_fullStr SIDC Library - Marketing Information Services
title_full_unstemmed SIDC Library - Marketing Information Services
title_sort sidc library - marketing information services
publisher PETRONAS
publishDate 2010
url http://dspace.unimap.edu.my/xmlui/handle/123456789/7710
_version_ 1643788908789497856
score 13.222552

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