Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour

• Main Authors: Ku Amir, Ku Daud, Tunku Salha, Tunku Ahmad, Mohd Zukime, Mat Junoh
• Other Authors: [e-mail]
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2021
• Subjects: Purchasing behaviour; Pricing; Religious orientation; Muslim customer
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70405

Link to publisher's homepage at https://ijbt.unimap.edu.my