Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
Link to publisher's homepage at https://ijbt.unimap.edu.my
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Article |
| 语言: | English |
| 出版: |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2021
|
| 主题: | |
| 在线阅读: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70405 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| id |
my.unimap-70405 |
|---|---|
| record_format |
dspace |
| spelling |
my.unimap-704052021-03-23T00:37:25Z Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour Ku Amir, Ku Daud Tunku Salha, Tunku Ahmad Mohd Zukime, Mat Junoh kuamir@unimap.edu.my Purchasing behaviour Pricing Religious orientation Muslim customer Link to publisher's homepage at https://ijbt.unimap.edu.my This article illuminates the effects of general takaful product pricing on the purchasing behaviour among Muslim’s customers. This article also shed light on the moderating effect of religious orientation to bridge the gaps of inconsistent findings from previous studies even though previous studies have shown the significant relationship between pricing, religious orientation and purchasing behaviour. The random sampling techniques with 387 samples were used determine the sample size for this study. This study applied the structural equation modelling analysis to examine the effects of pricing and religious orientation on purchasing behaviour as well as the moderating effect of religious orientation between pricing and purchasing behaviour. The findings show that pricing and religious orientation have a significant effect on purchasing behaviour. The findings further show that religious orientation has a significant moderating effect between pricing and purchasing behaviour. In conclusion, the findings were discussed at the end of this article. 2021-03-23T00:37:25Z 2021-03-23T00:37:25Z 2021-02 Article International Journal of Business and Technopreneurship, vol.11(1), 2021, pages 1-12 2231-7090 (printed) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70405 https://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| institution |
Universiti Malaysia Perlis |
| building |
UniMAP Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Purchasing behaviour Pricing Religious orientation Muslim customer |
| spellingShingle |
Purchasing behaviour Pricing Religious orientation Muslim customer Ku Amir, Ku Daud Tunku Salha, Tunku Ahmad Mohd Zukime, Mat Junoh Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour |
| description |
Link to publisher's homepage at https://ijbt.unimap.edu.my |
| author2 |
kuamir@unimap.edu.my |
| author_facet |
kuamir@unimap.edu.my Ku Amir, Ku Daud Tunku Salha, Tunku Ahmad Mohd Zukime, Mat Junoh |
| format |
Article |
| author |
Ku Amir, Ku Daud Tunku Salha, Tunku Ahmad Mohd Zukime, Mat Junoh |
| author_sort |
Ku Amir, Ku Daud |
| title |
Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour |
| title_short |
Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour |
| title_full |
Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour |
| title_fullStr |
Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour |
| title_full_unstemmed |
Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour |
| title_sort |
moderating effect of religious orientation on general takaful product pricing and muslim customers purchasing behaviour |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2021 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70405 |
| _version_ |
1698698723875356672 |
| score |
13.252575 |