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Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature

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Main Authors: Nik Syuhailah, Nik Hussin, Safiek, Mokhlis, Hayatul Safrah, Salleh, Zuraimi, Abdul Aziz
Other Authors: niksyuhailah@umk.edu.my
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2019
Subjects:
Behavioural intention
Childcare
Satisfaction
Service quality
Trust
Risk
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62402
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spelling my.unimap-624022019-10-11T09:04:59Z Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature Nik Syuhailah, Nik Hussin Safiek, Mokhlis Hayatul Safrah, Salleh Zuraimi, Abdul Aziz niksyuhailah@umk.edu.my Behavioural intention Childcare Satisfaction Service quality Trust Risk Link to publisher's homepage at http://ijbt.unimap.edu.my The study of behavioural intention lies in the link of retaining and attracting future prospect and ensuring sustainability in competitive market. Parental intention to enrol their children in a childcare centre involves a variety of considerations, which requires the childcare provider to be competitive by ensuring that the best quality service for their customers are delivered to sustain themselves in the market. This is due to the growing number of childcare centres, which create intense competitions among them. Therefore, this paper proposes a conceptual model aimed at investigating the effects service quality, perceived trust, perceived risk, and satisfaction on behavioural intention in the childcare industry. It assess parent’s perceptions of childcare providers. Hence, this study seeks to examine and gain further understanding on the factors that influence parents’ behavioural intention in determine the childcare centre by focusing on the aspects of quality, trust, satisfaction and risk. 2019-10-11T09:04:59Z 2019-10-11T09:04:59Z 2019-10 Article International Journal of Business and Technopreneurship, vol.9(3), 2019, pages 299-308 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62402 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Behavioural intention
Childcare
Satisfaction
Service quality
Trust
Risk
spellingShingle Behavioural intention
Childcare
Satisfaction
Service quality
Trust
Risk
Nik Syuhailah, Nik Hussin
Safiek, Mokhlis
Hayatul Safrah, Salleh
Zuraimi, Abdul Aziz
Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 niksyuhailah@umk.edu.my
author_facet niksyuhailah@umk.edu.my
Nik Syuhailah, Nik Hussin
Safiek, Mokhlis
Hayatul Safrah, Salleh
Zuraimi, Abdul Aziz
format Article
author Nik Syuhailah, Nik Hussin
Safiek, Mokhlis
Hayatul Safrah, Salleh
Zuraimi, Abdul Aziz
author_sort Nik Syuhailah, Nik Hussin
title Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature
title_short Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature
title_full Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature
title_fullStr Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature
title_full_unstemmed Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature
title_sort determinants of customers’ behavioural intentation in the childcare service industry: a review of literature
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2019
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62402
_version_ 1651868685692829696
score 13.18916

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