Consumer perception towards corporate social responsibility on brand equity

• 第一著者: Karpal Singh, Dara Singh
• その他の著者: Associate Professor Dr. Md Aminul Islam
• フォーマット: 学位論文
• 言語: English
• 出版事項: Universiti Malaysia Perlis (UniMAP) 2019
• 主題: corporate social responsibility (CSR); Social responsibility of business; Consumers; Brand equity
• オンライン･アクセス: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62023

While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...