Consumer perception towards corporate social responsibility on brand equity

• المؤلف الرئيسي: Karpal Singh, Dara Singh
• مؤلفون آخرون: Associate Professor Dr. Md Aminul Islam
• التنسيق: أطروحة
• اللغة: English
• منشور في: Universiti Malaysia Perlis (UniMAP) 2019
• الموضوعات: corporate social responsibility (CSR); Social responsibility of business; Consumers; Brand equity
• الوصول للمادة أونلاين: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62023

While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...