Consumer perception towards corporate social responsibility on brand equity

• 主要作者: Karpal Singh, Dara Singh
• 其他作者: Associate Professor Dr. Md Aminul Islam
• 格式: Thesis
• 语言: English
• 出版: Universiti Malaysia Perlis (UniMAP) 2019
• 主题: corporate social responsibility (CSR); Social responsibility of business; Consumers; Brand equity
• 在线阅读: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62023

While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...