Consumer perception towards corporate social responsibility on brand equity

While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...

全面介紹

Saved in:
書目詳細資料
主要作者: Karpal Singh, Dara Singh
其他作者: Associate Professor Dr. Md Aminul Islam
格式: Thesis
語言:English
出版: Universiti Malaysia Perlis (UniMAP) 2019
主題:
在線閱讀:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62023
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!