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Entrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Education

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Bibliographic Details
Main Author: Vahideh Tabasi Lotfabadi
Other Authors: v.tabasi@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2019
Subjects:
Entrepreneurial orientation
Perceived value
Customer satisfaction
Institute of higher education
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58096
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id my.unimap-58096
record_format dspace
spelling my.unimap-580962019-01-26T04:47:31Z Entrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Education Vahideh Tabasi Lotfabadi v.tabasi@gmail.com Entrepreneurial orientation Perceived value Customer satisfaction Institute of higher education Link to publisher's homepage at http://ijbt.unimap.edu.my This study was conducted with the aim to study entrepreneurial orientation factors on customer satisfaction` in institutes of higher education in Mashhad. The research was applied in terms of objective and descriptive-correlational according to collected data method. The statistical population of the study consist of 42300 customers in institutes of higher education in Mashhad, and they were selected by stratified sampling method according to Morgan table for infinitive population. A valid questionnaire was exploited to collect data; and its reliability was confirmed by Cronbach's alpha. Statistical SPSS software was used as the data analysis tool. Findings reveal that innovation, pro activeness and organizational factors, as entrepreneurial orientation factors, have positive effect on perceived value and risk taking has negative effect on perceived value, and perceived value leads to customer satisfaction. 2019-01-26T04:47:31Z 2019-01-26T04:47:31Z 2018-10 Article International Journal of Business and Technopreneurship, vol.8(3), 2018, pages 347-358 2231-7090 (print) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58096 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Entrepreneurial orientation
Perceived value
Customer satisfaction
Institute of higher education
spellingShingle Entrepreneurial orientation
Perceived value
Customer satisfaction
Institute of higher education
Vahideh Tabasi Lotfabadi
Entrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Education
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 v.tabasi@gmail.com
author_facet v.tabasi@gmail.com
Vahideh Tabasi Lotfabadi
format Article
author Vahideh Tabasi Lotfabadi
author_sort Vahideh Tabasi Lotfabadi
title Entrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Education
title_short Entrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Education
title_full Entrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Education
title_fullStr Entrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Education
title_full_unstemmed Entrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Education
title_sort entrepreneurial orientation and customer satisfaction in institutes of higher education
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2019
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58096
_version_ 1643805536285622272
score 13.160551

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