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Challenges and potentials of a budget hotel: a case study of Mesra Hotel

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Main Authors: Nora Azureen, Abdul Rahman, Norhafiza, Nordin
Other Authors: azureen@uum.edu.my
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2019
Subjects:
Alternative financing
Budget hotel
Entrepreneurial financing
Entrepreneurship
Hotel industry
Tourism sector
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58045
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id my.unimap-58045
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spelling my.unimap-580452019-01-26T04:13:24Z Challenges and potentials of a budget hotel: a case study of Mesra Hotel Nora Azureen, Abdul Rahman Norhafiza, Nordin azureen@uum.edu.my Alternative financing Budget hotel Entrepreneurial financing Entrepreneurship Hotel industry Tourism sector Link to publisher's homepage at http://ijbt.unimap.edu.my In conjunction with the rapid development of tourism sector in Malaysia, hotel industry has also advanced. Types of hotel include luxury hotels, resorts, and budget accommodation. This study aims to investigate the challenges and potentials faced by the owners of budget hotels. To achieve the objectives, a case study was conducted which focused on the challenges and potentials encountered by the owners of Mesra Hotel, a budget hotel located in Alor Setar, Kedah, Malaysia. The data collection was carried out through personal interviews. As evident in the extant literature, findings reveal that the difficulty to obtain external financing, lack of competent employees and financial as well as management skills are the major problems faced by the owners of this hotel. It is hoped that the findings will provide a better input for the owners and related authorities in order to ensure the successfulness of budget hotel industry in particular and Malaysian tourism sector in general. 2019-01-26T04:13:24Z 2019-01-26T04:13:24Z 2018-10 Article International Journal of Business and Technopreneurship, vol.8(3), 2018, pages 339-346 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58045 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Alternative financing
Budget hotel
Entrepreneurial financing
Entrepreneurship
Hotel industry
Tourism sector
spellingShingle Alternative financing
Budget hotel
Entrepreneurial financing
Entrepreneurship
Hotel industry
Tourism sector
Nora Azureen, Abdul Rahman
Norhafiza, Nordin
Challenges and potentials of a budget hotel: a case study of Mesra Hotel
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 azureen@uum.edu.my
author_facet azureen@uum.edu.my
Nora Azureen, Abdul Rahman
Norhafiza, Nordin
format Article
author Nora Azureen, Abdul Rahman
Norhafiza, Nordin
author_sort Nora Azureen, Abdul Rahman
title Challenges and potentials of a budget hotel: a case study of Mesra Hotel
title_short Challenges and potentials of a budget hotel: a case study of Mesra Hotel
title_full Challenges and potentials of a budget hotel: a case study of Mesra Hotel
title_fullStr Challenges and potentials of a budget hotel: a case study of Mesra Hotel
title_full_unstemmed Challenges and potentials of a budget hotel: a case study of Mesra Hotel
title_sort challenges and potentials of a budget hotel: a case study of mesra hotel
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2019
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58045
_version_ 1643805534193713152
score 13.214268

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