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An empirical investigation on the factors influencing customers’ decision in choosing banks

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Main Authors: Benazir, Rahman, Shobnom, Munira, Sohel Rana, S. M., Md. Sazidur, Rahman
Other Authors: safa.bnkng.du@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2019
Subjects:
Customer’s attitude
Bank selection
Commercial banks
Bangladesh
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58032
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spelling my.unimap-580322019-01-26T03:51:48Z An empirical investigation on the factors influencing customers’ decision in choosing banks Benazir, Rahman Shobnom, Munira Sohel Rana, S. M. Md. Sazidur, Rahman safa.bnkng.du@gmail.com Customer’s attitude Bank selection Commercial banks Bangladesh Link to publisher's homepage at http://ijbt.unimap.edu.my In this modern age, people are immensely dependent on the plastic money and bank is one of the biggest facilitators of this service. But the perception of bank customers in case of selecting banks varies due to various factors related to banking services. The study basically focuses on some selected factors which affect the perception of customers in case of selecting banks. For the study purpose, a field survey has been done for primary data collection. Total 71 bank customers have been surveyed through a structured questionnaire. Principal Component Analysis has been used to analyze primary data. Different statistical tools such as mean values, standard deviation, Principal Component Analysis have been used. SPSS 16.0 is used for the analysis. The study reveals that factors such as effective communication of transaction information given by a bank via internet and mobile, service charges, availability of ATM booths and use of advanced technology in services are affecting customer’s attitude significantly. On the other hand, branch outlook and infrastructural facilities, variety of microcredit facilities provided by a bank and corporate social activities done by the banks are affecting customer’s attitude insignificantly. There are some other factors which also influence customer’s attitude such as interest rates offered by a bank, suitable location and so on 2019-01-26T03:51:48Z 2019-01-26T03:51:48Z 2018-10 Article International Journal of Business and Technopreneurship, vol.8(3), 2018, pages 329-338 2231-7090 (print) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58032 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Customer’s attitude
Bank selection
Commercial banks
Bangladesh
spellingShingle Customer’s attitude
Bank selection
Commercial banks
Bangladesh
Benazir, Rahman
Shobnom, Munira
Sohel Rana, S. M.
Md. Sazidur, Rahman
An empirical investigation on the factors influencing customers’ decision in choosing banks
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 safa.bnkng.du@gmail.com
author_facet safa.bnkng.du@gmail.com
Benazir, Rahman
Shobnom, Munira
Sohel Rana, S. M.
Md. Sazidur, Rahman
format Article
author Benazir, Rahman
Shobnom, Munira
Sohel Rana, S. M.
Md. Sazidur, Rahman
author_sort Benazir, Rahman
title An empirical investigation on the factors influencing customers’ decision in choosing banks
title_short An empirical investigation on the factors influencing customers’ decision in choosing banks
title_full An empirical investigation on the factors influencing customers’ decision in choosing banks
title_fullStr An empirical investigation on the factors influencing customers’ decision in choosing banks
title_full_unstemmed An empirical investigation on the factors influencing customers’ decision in choosing banks
title_sort empirical investigation on the factors influencing customers’ decision in choosing banks
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2019
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58032
_version_ 1643805533603364864
score 13.159267

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