Description: A Study of Customer-Based Brand Equity Prioritization by using Analytical Hierarchy Process

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Bibliographic Details
Main Authors:	Emmi Aida, Esan, Norshahrizan, Nordin, Wan Norsyafawati, W. Muhamad Radzi
Other Authors:	norshahrizan@unimap.edu.my
Format:	Article
Language:	English
Published:	Institute of Engineering Mathematics, Universiti Malaysia Perlis 2018
Subjects:	Customer Based Brand Equity Prioritization Product Criteria Entrepreneur Analytical Hierarchy Process
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/54283
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Summary:	Link to publisher's homepage at http://amci.unimap.edu.my