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Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Bibliographic Details
Main Authors: Habibollah Salarzehi, Bagher Kord, Ehsan Namdar Joyami, Nahid amrollahi Biuki, Homayoon Noori
Other Authors: davood.joyame@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2018
Subjects:
Customer Satisfaction
Customer Loyalty
Product Quality
Customer Expectations
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/52266
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id my.unimap-52266
record_format dspace
spelling my.unimap-522662018-07-24T02:35:45Z Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company Habibollah Salarzehi Bagher Kord Ehsan Namdar Joyami Nahid amrollahi Biuki Homayoon Noori davood.joyame@gmail.com Customer Satisfaction Customer Loyalty Product Quality Customer Expectations Link to publisher's homepage at http://ijbt.unimap.edu.my Providing customer satisfaction and customer focus is important for companies and organizations in the dynamic environments in this modern competitive world. The aim of this study is to measure customer satisfaction of pasteurized milk company in Isfahan. The population in this research was all shopkeepers in Isfahan. The method involved in this research was a descriptive survey. Data collection was done using cluster sampling. Apart from that, data analysis and hypotheses testing were conducted by regression and correlation respectively. SPSS and Excel software were used to conduct data analysis, hupoheses testing and structural equation modeling. The following hypotheses were tested and results showed that there is a relationship between variables: 1) product, 2) Price, 3) Advertising and promotion, and 4) Distribution with the shopkeepers'satisfaction. Futhermore, the company’s strengths and weaknesses were identified and finally the practical recommendations, advertising and promotion proposals were assessed. 2018-03-16T06:48:07Z 2018-03-16T06:48:07Z 2018-02 Article International Journal of Business and Technopreneurship, vol.8(1), 2018, pages 25-38 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/52266 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Customer Satisfaction
Customer Loyalty
Product Quality
Customer Expectations
spellingShingle Customer Satisfaction
Customer Loyalty
Product Quality
Customer Expectations
Habibollah Salarzehi
Bagher Kord
Ehsan Namdar Joyami
Nahid amrollahi Biuki
Homayoon Noori
Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 davood.joyame@gmail.com
author_facet davood.joyame@gmail.com
Habibollah Salarzehi
Bagher Kord
Ehsan Namdar Joyami
Nahid amrollahi Biuki
Homayoon Noori
format Article
author Habibollah Salarzehi
Bagher Kord
Ehsan Namdar Joyami
Nahid amrollahi Biuki
Homayoon Noori
author_sort Habibollah Salarzehi
title Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company
title_short Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company
title_full Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company
title_fullStr Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company
title_full_unstemmed Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company
title_sort effective factors on customer satisfaction of isfahan pasteurized milk company
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2018
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/52266
_version_ 1643804065415561216
score 13.214268

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