Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center
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Kementerian Pendidikan Tinggi (KPT), Malaysia
2018
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my.unimap-521102018-03-10T07:03:27Z Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center Joseph, Jacklyn Aminuddin, Yusof Soh, Kim Geok amin@upm.edu.my Service Quality Sport Involvement Psychological Connection Link to publisher's homepage at http://www.mohejournal.com/index.php/mohe This research examined how customers’ perceptions of service quality influence the degree of their involvement and psychological connection to a sport activity at a fitness center by applying the Psychological Continuum Model (PCM). Research instruments consisted of the PCM and SERVQUAL and administered to customers at a fitness centre in Malaysia (n = 248). In terms of sport involvement, the results showed most subjects are in the level of attachment. Results showed all dimensions of service quality have negative mean scores which mean customers are dissatisfied will all aspects of service quality at the fitness centre. A one-way ANOVA showed differences in satisfaction with service quality based on the PCM level of involvement for tangible, reliability, responsiveness, and empathy dimensions of service quality. Customers at the higher level of involvement (allegiance) reported less dissatisfaction with the tangible, responsiveness, empathy, and reliability dimensions of service quality compared with those at the awareness level. 2018-03-10T07:03:27Z 2018-03-10T07:03:27Z 2017 Article Movement, Health & Exercise (MoHE), vol.6(2), 2017, pages 53-60 2231-9409 (Print) 2289-9510 (Online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/52110 en Kementerian Pendidikan Tinggi (KPT), Malaysia |
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Service Quality Sport Involvement Psychological Connection |
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Service Quality Sport Involvement Psychological Connection Joseph, Jacklyn Aminuddin, Yusof Soh, Kim Geok Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center |
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Link to publisher's homepage at http://www.mohejournal.com/index.php/mohe |
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amin@upm.edu.my |
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amin@upm.edu.my Joseph, Jacklyn Aminuddin, Yusof Soh, Kim Geok |
format |
Article |
author |
Joseph, Jacklyn Aminuddin, Yusof Soh, Kim Geok |
author_sort |
Joseph, Jacklyn |
title |
Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center |
title_short |
Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center |
title_full |
Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center |
title_fullStr |
Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center |
title_full_unstemmed |
Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center |
title_sort |
application of the psychological continuum model to understand customers’ involvement and satisfaction in a fitness center |
publisher |
Kementerian Pendidikan Tinggi (KPT), Malaysia |
publishDate |
2018 |
url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/52110 |
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1643803459007283200 |
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13.222552 |