Factors Leading to Market Segmentation of Fashion House Business based on Customer Behavior: Evidence from Bangladeshi Fashion Industry

• Main Authors: Md. Al Amin, Mohammad Shariful Islam
• Other Authors: [e-mail].
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2018
• Subjects: Segmentation; Perception; Fashion House; Factor Analysis; Customers; STP; Bangladesh
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/51425

Link to publisher's homepage at http://ijbt.unimap.edu.my